I'm Just Asking for Your Attention

I Am Just Asking for Your Attention is a guerrilla communication intervention that infiltrates the visual language of advertising in order to expose how its persuasive techniques have saturated—and quietly privatized—the public sphere. Borrowing the aesthetics of commercial display, the project operates parasitically within circuits of promotion and spectacle, revealing how attention itself has become a contested resource extracted from bodies and minds.

From a transfeminist perspective, the work interrogates advertising not only as an economic apparatus but as a technology of gender production. It examines how images, slogans, and algorithmic targeting continuously rehearse normative scripts of femininity, masculinity, desirability, and consumption. These representations do not merely reflect social values; they actively manufacture them, disciplining bodies through repetition, fragmentation, and idealization.

At the core of the project lies the condition of cognitive bombardment—the relentless overflow of images and information that structures contemporary subjectivity. This state of overload functions as a subtle mode of governance, shaping perception, desire, and self-understanding. The intervention reframes the “consumer” not as a passive receiver but as a body entangled within affective and technological infrastructures that modulate attention and produce compliance.

By foregrounding the entanglement of media systems and embodied experience, I Am Just Asking for Your Attention gestures toward the notion of technogender: gender as something co-constructed by code, platforms, and visual economies. In doing so, the work opens a speculative space in which identities are neither fixed nor purely biological, but continuously negotiated within human–machine assemblages. Through disruption and détournement, the project invites viewers to reappropriate their perceptual agency and to imagine modes of being that exceed the extractive logics of visibility and normativity.

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